Video: Lena Lenina's New Business
2023 Author: Vanessa Dutton | [email protected]. Last modified: 2023-05-24 12:23
Fashion writer Lena Lenina decided to invest part of her royalties in a new business - a network of manicure studios in Russia.
“I have lived in Paris for so long and go to the same manicurist that I found myself completely cut off from the rest of the manicure world and its realities,” says Lenina. - When for filming in one advertising campaign, I had to unexpectedly turn to the first salon in Moscow, it turned out that the quality of work, which is found in some “beauty” studios, does not stand up to criticism. But a woman's grooming begins with her hands. Therefore, I decided to bring my French master to train Russian masters and even had to enter a new, but understandable and interesting business."
The chain with which it successfully negotiated the purchase of a business woman, Alessandro Bezhe, represents 13 manicure "islands" in large shopping centers and already has about 100 employees. The latter approve of the new idea of teaching by the French and a new pretty hostess, who does not seem to be superstitious, since she was not frightened off by the number 13.
As models for a new advertising campaign of the network of manicure studios, Lenina invited her stellar models, many of whom have already repeatedly defiled on the catwalk for Lenina the fashion designer: Evelina Bledans, Oksana Fedorova, Lera Kudryavtseva, Katya Lel, Olga Buzova, Nastya Makarevich, Ksenia Borodina, Cornelia Mango, Irina Ortman, Irina Zabiyaka from the Chile group and even the soloist of the Mirage group Natalia Gulkina.
“I have always watched over myself, but for some reason in our country a man's manicure is considered optional,” confesses a famous Leninist friend, singer Prokhor Chaliapin … "In my opinion, this is as important as neat clothes and clean hair."
A colleague Sergey Zverev I am sure: “Lenina always does everything right and cool, so everything in her nail salons will be inexpensive and of high quality. She will build her masters in such a way that soon the French themselves will come to us to cut their nails!"
By the end of the year, 13 manicure studios will acquire signs with a new name, and next year their number will reach several dozen in the country.