Natalia Vodianova Created The LoveCoins Cryptocurrency, For Which You Can Buy Designer Items

Supermodel and founder of the Naked Heart charity fund Natalya Vodianova created a project that helped donate money to charitable foundations in a couple of clicks and receive LoveCoins for this. The Elbi social application is available in the AppStore with Apple Pay support. You can buy designer items for coins.

In a special online store Loveshop for LoveCoins, you can buy things from famous world brands: Fendi, Givenchy, H&M Conscious and many others. The most active will be able to take part in the drawing from the fashionable French house Louis Vuitton. “Elbi is my charity app. Through it, you can transfer small amounts to charity, as well as interact with foundations and ordinary people. It stands for Little Big (LB). This means being able to achieve some big goal through small actions. Anyone can do it! " - says Natalya.

It took Vodianova and her team five years to create the Elbi platform. Their contribution to the development of philanthropy was already appreciated last November during the Business of Fashion conference in Oxfordshire in the south of England. Natalia was presented with a special award for outstanding achievements in fashion and an exemplary example for the whole world. After the official part, a Russian-style gala dinner was organized in honor of Natalia, where all the guests could try on a kokoshnik, treat themselves to red caviar and enjoy the performance of ballet dancer Sergei Polunin.

Recall that Natalia Vodianova has become the face of the new eco-friendly collection of the famous brand H&M Conscious Exclusive.

It is reported that all clothing in this collection will be created from recycled materials - plastic and other debris that was found near the coastline.

On her page on the social network, Natalya demonstrated a purple dress of heavenly beauty. It is hard to imagine that the smallest fabric was once a pile of dirty plastic bottles that were returned to a person by a reservoir.

“I am proud to be part of this H&M Conscious Exclusive campaign. It is incredibly interesting for me to watch how new ecological materials are created. They promise us a great future in the fashion world”- said Vodianova and added that it will be possible to buy clothes from H&M Conscious Exclusive polyester company from April 20 in the brand's chain of stores.