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- Kylie Jenner caused a stir by unsubscribing from her closest friends, including Sofia Richie and Victoria Villarroel, but the source says it was all "business."
Kylie Jenner caused a stir by unsubscribing from her closest friends, including Sofia Richie and Victoria Villarroel, but the source says it was all "business."
23-year-old Kylie Jenner made fans talk this week when she unfollowed almost all of her best friends on Instagram. While it seemed like some kind of drama was going on, it turned out that the makeup mogul had a pretty reasonable reason to purge on social media. “Kylie knew that shrinking her list would highlight exactly the pages she wanted to showcase to her fans and make them subscribe,” the source said.
Of the 28 she stopped following, Stassie Karanikolau was the only friend freed from the cleaning, along with her family members, popular fan pages and of course her own brands Kylie Cosmetics and Kylie Skin. “Pages like Kylie Cosmetics and Kylie Skin to promote her own brands, and she made sure to include some of her fan pages to show them the same love they've shown for her over the years,” they added, noting that it is a “short-term” marketing strategy.
As of January 8th, founder Kylie Skin has started re-following some of her unfollowed friends, including Fay Khadru, Justin Bieber and Hailey Baldwin. Kylie has yet to return 22-year-old Sophia Richie to her friends list, although Scott Disick's ex-girlfriend and Scott himself continue to follow her. “Friends knew about it all the time. They are all aware of the strategy,”added the insider.
Kylie previously vacationed in Aspen, Colorado with her family, including her mom. Chris Jenner and sisters Kourtney Kardashian and Kendalland Fay Khadra in a mansion for 450 thousand dollars a month. Specifically, Fi was photographed out shopping with Kendall just six days before Kylie unsubscribed. “Kylie has always been a seasoned entrepreneur, and for good reason she is one of the richest women on the planet. She knows exactly what she's doing, especially when it comes to her social media accounts,”the source repeated.