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Lourdes León, 23, is the daughter of Madonna, who has been an environmental advocate for many years. Adidas and Stella McCartney decided to invite the girl to take part in their joint collaboration
This collection decided to bring together girls of different lifestyles and styles. However, all these women are united by the correct attitude to the environment, ecology, and, in general, a conscious lifestyle.
Lourdes also appeared in the commercial as a model representing the brand. Moreover, she decided to try herself as a director. Of course, Anna Polar, who has extensive experience in this matter, became the main director, but Leon successfully completed her training and was able to help an experienced professional. The shooting of the new collection took place on the streets of New York.
Lourdes also became the main choreographer and director. To make everything go well and as best as possible, the girl decided to invite her friends, who also work in the creative field, to the shooting.
“People my age are very sensitive to the world around them, because any changes related to the environment have a very strong impact on all of us. I have known Stella since childhood, so I completely trust her in her vision of fashion from the point of view of the safety of nature. What she has embodied in the new Adidas collection is completely sustainable. " - says the daughter of Madonna.
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adidas by StellMcCartney is sustainable performance wear you will want to wear everywhere, flexing statement-making bold color contrasts, laser-cut ergonomic lines and our signature graphic animal prints like Photo Snow Leopard. Discover the new #aSMC campaign, choreographed and co -directed by artist / advocate #LourdesLeon - featured alongside her handpicked collective of next-gen trailblazers. Photography by: @ BriannaLCapozzi #adidas #StellaMcCartney
post shared by StellMcCartney (@stellamccartney) on Aug 23, 2020 at 10:05 am PDT
“At the time of working on the video, Anna and I were allowed to act freely. And we really tried to show all the incredible authenticity of this collection. The shooting was also attended by my friends who fully support Stella's activities and know the value of the Adidas brand. We danced and just enjoyed what is happening around us. We felt the harmony of the wild field and deserted beaches that we could find in the vicinity of New York,”added Lourdes.
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